Google has retired the Google Keyword Tool and replaced it with Google Ads Keyword Planner, which is now the primary tool for keyword research. Here's how to use it for SEO:
1. Sign in to your Google Ads account and select the Keyword Planner tool from the Tools & Settings menu.
2. Choose the "Discover new keywords" option and enter a few keywords or phrases related to your business or website.
3. Select the appropriate locations and languages for your target audience.
4. Customize your search by adding filters for keyword options, such as average monthly searches, competition, and bid estimates.
5. Review the list of keyword ideas and select relevant keywords with high search volume and low competition.
6. Use these keywords to optimize your website content, including page titles, meta descriptions, headings, and body copy.
7. Monitor your website's search engine rankings and adjust your keyword strategy as needed to improve your visibility and drive more traffic to your site.
It's important to note that keyword research is just one component of SEO, and should be combined with other tactics such as creating high-quality content, building authoritative backlinks, optimizing your website's technical structure, and measuring your results with analytics tools.
Tags
Google Tooles